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Acqua di Parma is the expression of Italian exclusivity, savoir vivre and savoir faire. Quality, creativity, elegance and exclusivity are the key values of Acqua di Parma’s style. Its quality comes from a rigorous selection of materials and prestigious craftsmanship. Acqua di Parma’s creativity gives new forms to timeless class. And exclusivity is what makes all Acqua di Parma products unique in celebrating the pure essence of beauty. These characteristics offer an aesthetic perfection developing a unique lifestyle.